PRESS RELEASE

On the occasion of the celebrations for the Alfa Romeo 100th anniversary, Giorgio Nada Editore is proud to present the work:

ALFA ROMEO THE OFFICIAL BOOK – CENTENARY EDITION
http://en.alfaromeocentenarybook.com
The authors
Roberto Boccafogli: TV journalist and car enthusiast
Cesare De Agostini: one of the Italian best-known motor-racing writer
Luca Goldoni: writer, journalist and car enthusiast
Luciano Greggio: authoritative name in specialised journalism and great expert of automobile history
Alessandro Piccone: mechanical engineer, for years head of Alfa Romeo “Engine Technology Division” and of the Fiat Group afterwards
Lorenzo Ramaciotti: responsible for the “Style” of the entire Fiat Group Automobiles

Technical Specifications
The work, in a limited print-run of 999 copies in Italian and 999 in English, has a format of 35,35x43,3 cms, 200 pages and is richly illustrated by unpublished material coming from the priceless Arese archives as well as brand new pictures from sessions carried out in the Alfa Museum specifically for this volume. Cover is in red cloth, bearing the manufacturer’s official badge (the same one worn by the road cars) applied to its front. All in a slipcase entirely covered in red cloth with impressions on the front and spine .

The work will be available by June 2010, with a retail price of Euro 500,00

The Work
It was on 24 June 1910 when Milan “officialised” the birth of Anonima Lombarda Fabbrica Automobili or A.L.F.A. About 10 years later, that acronym was completed by the surname of Nicola Romeo, an able businessman of Neapolitan origin, who had meanwhile taken over the reins of the company.
One hundred years separate us from that historic event, during which Alfa Romeo wrote a chapter of extraordinary importance in the technical and sporting history of the Italian car but, more in general, has left its indelible mark on the culture and evolution of trends in Italy. It is, therefore, a duty to celebrate an event of such significance with a work of absolute prestige.
To commemorate the 100 years of a marque that has become synonymous with legend many names have been brought together: names of important journalists of the sector and not only in that area; others have personally lived the Alfa Romeo experience. They have all been given the task of bringing alive once more the fascinating story of men and cars, availing themselves of the invaluable historical material from the Alfa Romeo Documentation Centre, but also through a series of pictures of great fascination and evocative power taken for the occasion on photographic sets prepared ad hoc. Protagonists: the cars that best represent the centenarian

The Web Site
Giorgio Nada Editore has realised a web site entirely dedicated to the work http://en.alfaromeocentenarybook.com with full details on the work, a photo gallery with the most representative pictures, a list of the events linked to the Centenary and the instructions on how to reserve and buy copies.

The Presentation
The book will be formally presented, in collaboration with ALFA ROMEO Spa, during the official Centenary celebrations on June, 26 and 27 in the city of Milan.

Special “Alfisti”
To Alfa Romeo Official Dealers and Clubs a special price will be offered.
For more details please contact: Giorgio Nada Editore, Via C. Treves 15/17 - 20090 Vimodrone (MI); email: ordini@giorgionadaeditore.it

Best regards,

Natascia Di Maggio
Press Office

Giorgio Nada Editore
Via C. Treves 15/17
20090 Vimodrone (Milan)
Italy
Tel. ++39 02-27301126
Fax. ++39-02 27301454